You Moron - (Disruptive Sales and Marketing)

This week there will only be one entry and its going to focus on disruptive sales and marketing. For anyone in the technology market, the term will be familiar. However for anyone that has not heard the term before, a disruptive product or service is one that changes the way a market behaves or does effectively 'disrupting' the status quo.

If you handle this badly no matter what kind of product you are launching, it will literally turn the market against you, no matter how good your product is or how much the market will benefit by adopting it.

The blog is in the form of a slideshare presentation which you can access through the embedded screen below

You moron from timsandford

It's best viewed in full screen, which you can access by clicking on the four arrows on the bottom right hand corner of the screen.

By Tim Sandford